Standard Time is available at six of seven Standard Hotels worldwide (save for the new Maldives resort). In addition to serving red-eye warriors, flexible check-in taps into the brand’s signature element: hip, see-and-be-seen spaces designed largely for leisure.
Then there’s the opposite of hip and see-and-be-seen: hourly rates. But New York City’s stylish new TWA Hotel, in a landmark Eero Saarinen building at John F. Kennedy International Airport, has lent a certain coolness to an idea once reserved for unsavory motels. Travelers looking to weather a layover with a quick nap and a shower, and maybe dinner at the Jean-Georges restaurant or a drink inside a Lockheed Constellation-turned-cocktail lounge, can book a room for “Day Stays” of four, six or 12 hours. Check-in begins as early as 7 a.m. and rates vary, starting around $100 for four hours and $239 for regular overnights.
According to the hotel, Day Stay bookings are consistent throughout the week, with a slight uptick on Thursdays. More than 50 percent of guests at The Hoxton and both Asbury Park hotels take advantage of flexible check-in policies, with midday the most popular requested arrival time. Across The Hoxton’s portfolio, the average checkout time is 3 p.m.
As Marley Kleiman knows, a few hours can make a difference. In January, the night after a friend’s bachelorette party, Ms. Kleiman took advantage of Flexy Time at The Hoxton, Williamsburg, in Brooklyn, checking out at 1 p.m.
“Some girls knew we would be out late,” said Ms. Kleiman, a 28-year-old Chicago schoolteacher. “And the beds there are so phenomenal that it was really helpful to get more than three hours of sleep.”
Sarah Firshein formerly held staff positions at Travel + Leisure and Vox Media, and has also contributed to Condé Nast Traveler, Bloomberg, Eater and other publications.
If you need advice about a best-laid travel plan that went awry, send an email to email@example.com — Sarah is also our Tripped Up columnist.
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