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Workshop uncovers art venture keys to success

Fear of failure and difficulty striking an appropriate work-life balance are some of the key issues facing budding artists seeking to turn their craft into a business, and Bunbury artist Andrew Frazer attempted to shed light on them at a workshop in Kalgoorlie this week.

Held at Black Crow Studios on Monday night, Frazer said he was pleased with the conversation that took place at the workshop, with attendees each weighing in with their own set of skills and experience to answer questions and dispel concerns.

“People were excited to unpack the conversation around art and business and how it can work well if it’s managed properly,” he said.

He said one issue that came up consistently in these workshops was fear of failure.

“With those things you just have to step out and take a risk and sometimes it doesn’t work,” he said.

“But we also discussed practical steps people can take to improve their chances for success. Doing research and going into it with optimism and a good business structure, for instance.

“We also talked about connecting with clients, getting commissioned, pricing work, imp- lementing project planning.

“And we talked about the emotional side of things as well, like how do you balance family life with a business?”

He said a key aspect of turning art into business was presenting a craft in a way people could understand and celebrate.

“For example with Heartwalk, Paula Fletcher brought the art to people so wherever they go there is art around them,” he said.

“I’m judging the Art Prize at the moment and I can say the future is looking bright for Kalgoorlie-Boulder in terms of art and culture.”

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