Home / World News / Woolworths promises price drop on 300 items amid cost of living surge

Woolworths promises price drop on 300 items amid cost of living surge

Woolworths has promised to drop the price on hundreds of its staple products as customers battle with rising costs of living.

The supermarket giant made the pledge ahead of winter’s onset.

It will include more than 300 seasonal staples including roast pork, hearty soups and cold and flu medication.

An additional 650 of Woolworths’ own brand products will now be included in its low-price program.

The prices dropped will be available online and in store from Wednesday.

Products include Pork Leg Roast which is now $9/kg, down from $11/kg, Cheer Cheese Slices was $9.30 now $8.50 and Dimetapp Kids Cough Plus Immune 200ml which was $19 and is now $15.

New Exposure Sites
Camera IconWoolworths has promised to drop the price on hundreds of its staple products. David Crosling Credit: News Corp Australia

Woolworths’ Chief Commercial Officer Paul Harker said the seasonal move was made before winter temperatures set in across Australia.

“Not only are we reducing the prices of more than 300 winter staples, we’re also introducing more than 650 own brand products including flour, sugar, snack foods and other essential items to Low Price, which means customers can expect the prices of these products to remain consistent while on the Low Price program,” he said.

“We recognise that cost-of-living pressures are being felt by our customers and our team, and it’s important we continue to help them save each time they shop.”

It comes as Australians have been hit with a significant hike in grocery prices since the start of the year.

The price increase have come amid the global supply chain crisis and have resulted in each Australian grocery chain handling the inflation differently.

GROCERY PRICES
Camera IconWoolworths prices increased by 4.3 per cent in the first quarter of 2022h. NCA NewsWire / David Geraghty. Credit: News Corp Australia

Woolworths prices increased by 4.3 per cent in the first quarter of 2022, compared to the previous quarter when they were up 1.4 per cent.

Meanwhile Coles’ prices have gone up 3.2 per cent, according to UBS.

Australian Food and Grocery Council CEO Tanya Barden, last week said the price increases can be attributed to changes in wholesale costs.

“All manufacturers of food and groceries are facing pressure and this is on the back of a decade of prices increasing by less than the wholesale prices so there had been a lot of absorbing of costs prior to the pandemic,” she told 3AW.

“And then through the last couple of years the cost of everything to do with making and distributing goods has gone up.”

Ms Barden also said the price creep is impacting all parts of the sector.

“All manufacturers of food and groceries are facing pressure and this is starting to flow on,” she said.

“It’s affecting pretty much everything that’s made and sold in the supermarkets.”

About brandsauthority

Check Also

Missoula’s Most In-Demand Kitchen Is Run by Refugees

MISSOULA, Mont. — Wearing a crisp gray chef’s coat over a pink sweater, Ghalia Ahmad …

%d bloggers like this: