The WBBL’s cracking start to a new season has produced a record-breaking opening weekend for Fox Cricket as the women’s game continues to grow at a rapid rate.
Fox Cricket’s first five games of the season had an average audience of 67,000, up 131% year on year, with 90,000 tuning in for the Thunder and Strikers clash on Saturday making it the most watched stand-alone WBBL regular season game of all time.
The blockbusting start to the season is a promising sign as Fox look to broadcast every WBBL game live this season for the first time.
“The WBBL produced some cracking matches over the weekend and to break those rating records is a fantastic start to the season,” General Manager of Fox Cricket Matt Weiss said.
Expert Mel Jones was blown away by the standard of play witnessed over the opening five games.
“It’s obvious after the first weekend of matches that the standard has lifted once again with the presence of quality international players driving our domestic talent to perform at a higher level,” she said.
“There was a lot of uncertainty and limited preparation with lockdowns so for teams to come out and play such high-quality cricket, it was very impressive. Bring on the rest of the season.”