West Australian Newspapers has again reigned supreme among its news rivals and proved itself to be the most popular information source for readers during a historic month for the State.
Nielsen figures for December, which coincided with the sentencing of the Claremont Killer and the sniper-style assassination of Rebels bikie boss Nick Martin, revealed that Perth Now had 3,042,442 unique browsers.
And the thewest.com.au — which operates a hard paywall — recorded a massive rise to 1,603,713 unique browsers while other sites such as The Australian recorded a 6.9 per cent drop.
Nine-owned WAToday, operating a soft paywall, had only 983,677 unique browsers.
This means the WAN’s combined online audience for December was 4,646,155 — more than 4.7 times the Nine-owned website.
The December figures are significant.
They show that readers trust the WAN websites for information on some of the most important stories to break in the State’s criminal history.
Justice Stephen Hall effectively sentenced Claremont Killer Bradley Robert Edwards to life behind bars two days before Christmas, a culmination of decades of police investigation.
Martin’s assassination — which has changed WA’s underbelly forever — took place on December 12.