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Vail lodging revenue grows due to daily rate increases

VAIL — As mountain resorts have recovered from — and exceeded — their pre-recession lodging peaks, winter room rates in Vail have far outstripped gains in occupancy. Is a correction coming?

The Vail Town Council at its Tuesday meeting heard a report from Katie Barnes, of Inntopia Destimetrics. The report had a host of data ranging from daily hotel occupancy to broader industry trends. That data includes a dip of between 9 percent and 20 percent per day in daily room occupancy in Vail. But, Barnes said, that dip has been on the chart since September and counts rooms booked far in advance.

For the summer, Vail’s gains in occupancy and room rates generally mirror the 20 other western resorts Inntopia Destimetrics tracks.

The biggest change is in the winter. In Vail, lodging occupancy during peak times has essentially been flat for the past few years. But even as occupancy remains relatively stable, the town’s lodging revenue has grown, due almost entirely to daily rate increases.

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