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Home / World News / The Tide pod challenge is dumb. But is it catching on in Colorado? – The Denver Post

The Tide pod challenge is dumb. But is it catching on in Colorado? – The Denver Post

As a viral phenomenon, the “Tide pod challenge” — a bit of social media-driven inanity where teenagers dare one another to eat packets of concentrated laundry detergent — has been less-than-contagious in Colorado, according to a new analysis published this week.

But poison control experts say the pods still pose a risk, especially to toddlers who are drawn to their bright colors and, unlike online pranksters, don’t know not to eat them.

Between October and Jan. 22, the Rocky Mountain Poison and Drug Center received 134 calls from people who ingested or were otherwise exposed to the concentrated soaps inside the pods, such as having them break and squirt in their eyes. Of those, 53 calls came from people in Colorado, according to a new report from the Colorado Health Institute. (The Rocky Mountain Poison and Drug Center, which is operated by Denver Health, takes calls from five western states.)

The vast majority of the calls were for unintentional exposures, such as those involving little kids. But seven people who called poison control during that time said they meant to bite into a laundry pod.

“That could have been the result of a prank, a dare, social media challenge or whatever,” said Shireen Banerji, a toxicologist and clinical manager at the poison center.

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