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The doyen of design | The West Australian

The Kuro. The Moda. The Avant. The Eden. The Phoenix. If these names sound familiar to you then you are a connoisseur of the impressive range of display homes produced by Webb & Brown-Neaves.

Each distinct in style while still retaining that trademark Webb & Brown-Neaves imprint,the memorable displays truly stand out from the pack and one another.

The challenge of all design at Webb & Brown-Neaves falls on the shoulders of Designer – Innovation and New Product Joseph Calasara, who holds the reins for every Webb & Brown-Neaves product.

“It’s a privilege to be trusted by the display team to come up with the best idea in line with the requirements of the design brief,” Mr Calasara said.

Anybody who has ever tried to come up with something inspired under pressure will know how difficult it can be, but Mr Calasara has developed a system that ensures he is not lost for ideas at key moments.

“I plan ahead by making creativity a part of my daily routine and create a collection of inspirations to use as appropriate in each display home I create,” he said.

“Inspiration is all around us. It can sometimes be found in unusual places and unexpected ways or simply by having a coffee and listening to music.”

Although relying on his own muses for part of the theme, Mr Calasara said the target market and location of the display were two main factors influencing the overall design.

“It is important to understand who will be using the house and the location, views and orientation of the home,” he said.

“We need to understand how the location affects the outcome of the product by analysing its visual importance, demography, topography or street culture.

“The location gives you inspiration to design a display that complements the architecture and streetscapes of the locality.”

Of the many displays Mr Calasara has presided over, it is The Kuro display which stands out most for him, not just because of the successful marriage of Japanese sensibility and raw Scandinavian functionality but also because there was such precise attention to detail.

“From the space planning and layout which incorporates the design theory of compression and expansion to the custom details, the seamless staircase and balustrade, the kitchen design and the zen garden, the collaboration between consultants on this house makes it one unified home,” Mr Calasara said.

CONTACT Webb & Brown-Neaves 6365 4060, www.wbhomes.com.au

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