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Subaru Liberty’s future up in the air

Subaru Australia says it will decide the future of its long-running Liberty medium car in the coming months.

The Liberty has been a mainstay of Subaru since arriving in Australian showrooms thirty years ago, where it adopted a different name to the Legacy nameplate adorning it in other markets out of deference to military non-profit organization Legacy Australia.

However it resides in a medium car segment which has been on a steady sales decline for a number of years.

Though the Liberty’s 5.2 per cent market share made it the third-bestselling medium car under $60,000 in 2019, it shifted only 1344 units compared to 4097 in 2015.

This is keeping with the segment as a whole which had 25,957 sales in 2015 — less than half of the 52,123 units sold in 2015.

An all-new Liberty was revealed at the 2019 Chicago Auto Show last February, however there has been no confirmation whether it will make it Down Under.

Subaru Australia’s managing director Colin Christie said a decision on the Liberty’s Australian future was imminent.

“It’s probably three-to-four months away,” he said.

“The medium car segment is tough, so we need to think long and hard — with Subaru Corporation, obviously — whether it makes sense to bring a product into that category.

“The Liberty’s a great car, a fantastic car. But we’ll need to make that decision in the next few months.”

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