Home / World News / Snapchat seeks to attract more users by redesigning app – The Denver Post

Snapchat seeks to attract more users by redesigning app – The Denver Post

NEW YORK — Snapchat is separating what friends share and what media organizations publish in an attempt to appeal to a broader range of users.

Users will now see two separate feeds. Before, the visual-messaging app was mixing posts from friends, publishers, celebrities and others, much the way Twitter, Facebook and other rivals continue to do.

Snap Inc. CEO Evan Spiegel took a jab at rivals, writing that social media “fueled ‘fake news’” because of this content mixing.

“After all, how many times have you shared something you’ve never bothered to read?” Spiegel wrote on Axios.

Snapchat has not been gaining enough users, especially beyond its core of younger people. Instead, rival services have managed to copy Snapchat’s most popular features and make them available to a broader audience. This includes Stories, a way to show photo and video snippets that disappear after 24 hours; Snapchat pioneered it, while Facebook’s Instagram popularized it.

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