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Smooth on the area, Derek Jeter struggles in front office

Derek Jeter, The Player, glided through two decades in the Big Apple. His charisma made it all look so effortless, a beloved figure who could seemingly do no wrong, even in the media cauldron that is New York City.

Which makes Derek Jeter, The Baseball Executive, all the more baffling.

How has a guy who rarely took a wrong step during his long career as the Yankees shortstop and captain managed to become Public Enemy No. 1 in South Florida in just a few short months?

Now, this isn’t one of those piling-on diatribes against Jeter for overseeing the latest fire sale by the Miami Marlins.

Frankly, he had no real options beyond dumping MVP slugger Giancarlo Stanton and the worst contract in sports history on his former team . Jeter would probably serve his new team well in the long run by unloading a few more top-of-the-line players. (Christian Yelich, anyone?)

What’s more surprising is how quickly Jeter has alienated those he desperately needs to win over while he puts the Marlins through a few more excruciating seasons of starting from scratch .

Namely, the ever-dwindling Marlins fans base.

Jeter has made one public-relations misstep after another since taking over as CEO in October, when a $1.2 billion sale from Jeffrey Loria to the Bruce Sherman-led partnership was approved.

Since a 20-minute introductory news conference, Jeter has essentially declared the Miami media to be persona non grata. He did a fluff interview with the team’s flagship radio station and a hastily called teleconference during the winter meetings this week after dealing Stanton to the Yankees.

That’s it.

“One thing that has been consistent with me throughout my career is I do not operate through the media,” Jeter said on that call.

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