Polestar has announced it’s opening its first flagship Australian ‘Space’ at Melbourne’s Chadstone Shopping Centre this summer.
The company already has Spaces in Sydney, Brisbane, Melbourne, Perth, and Hobart, but these are seen as interim solutions and act more as customer handover points currently.
Compared to the current locations, this upcoming flagship Space in Chadstone will be more permanent and align closer to the brand’s minimalist philosophy.
The Polestar Space retail concept has been designed to supplement the company’s “digital-first” retail model and provides prospective customers with an environment to experience the cars and take a test drive.
The Spaces are staffed by specialists, rather than salespeople, designed to allow customers to explore at their own pace and ask for assistance if required without the pressure of a sale.
“We are excited to announce the location of our first Polestar Space. Chadstone Shopping Centre is a destination, and Australia’s largest shopping precinct,” said Polestar Australia head Samantha Johnson.
“Our Space concept has been carefully designed to reflect the brand’s minimalist brand philosophy, while presenting a welcoming environment in which customers can experience the all-electric Polestar 2 at leisure.”
The flagship Melbourne Space will be located on the Lower Ground level at the Chadstone Shopping Centre. Opening hours will be as follows:
- Monday to Wednesday: 9am–5:30pm
- Thursday to Saturday: 9am–9pm
- Sunday: 10am–7pm
Australia is considered an important launch market for Polestar. It currently offers the Polestar 2 high-riding liftback locally, although the broad range of future products it’s gearing up to reveal are all on track to come Down Under.
The company also has bold expansion plans. It wants to launch a new model every year between now and 2024, and will expand into 30 markets by 2030. It also intends to grow its sales from 29,000 per year to 290,000 per year by 2025.
Polestar is a Sweden-based joint venture company run by Volvo and its Chinese parent Geely Holding, and earlier this year was listed on the NASDAQ after a SPAC IPO.