Everett Butchers is pretty in pink this month, selling snags, steaks and schnitzels in the hope of cash donations for something close to its heart.
To coincide with breast cancer awareness month this October, the business has joined a national fundraising effort called The Pink Butcher in an effort to raise needed funds for the Breast Cancer Network Australia.
Everett Butchers’ manager Caleb McKenny said for him the fundraiser reached him on a personal level.
“Breast cancer has affected my family and I’ve had someone pass away,” Mr McKenny said.
“We’re asking for donations from the community and our suppliers as well,” he said.
As well as the smell of fresh meat, the shop reeks of competitiveness as the group hopes to raise the highest funds.
“We’re extremely competitive and we want to try and smash everyone else’s fundraising efforts from last year,” Mr McKenny said. “We want to raise up to $8000 and so far we’ve got $3000.”
McKenny encouraged everyone to continue their donations throughout the month.
This was the first year Everett Butchers had been involved.
The Pink Butcher started as a fundraiser in South Australia in 2016 with 80 independent butchers involved, raising more than $36,000.
The fundraiser went nationwide for the first time last year.
This year they’re hoping to raise $100,000.