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NFL rejects veterans group’s ad for Super Bowl program

MINNEAPOLIS — The NFL has denied advertising space in the Super Bowl program for a veterans group that declined to alter language about standing for the national anthem.

NFL spokesman Brian McCarthy confirmed Tuesday that American Veterans, or AMVETS , submitted an advertisement last week to the third-party publisher of the game program with the message, “Please Stand.”

McCarthy said the league, which has editorial control over the content, asked AMVETS to consider other options for the message, such as “Please Honor our Veterans” or “Please Stand for our Veterans.” The two organizations were unable to agree on language in time to meet production deadlines. McCarthy said a separate ad from the Veterans of Foreign Wars group with the words “We Stand for Veterans” was approved.

Some NFL players have taken to kneeling during the national anthem over the last two seasons to raise awareness of social and racial injustice, issues that created division within the league. The NFL announced Tuesday that an owner-player committee was being created to try to address them.

Commissioner Roger Goodell was sent a letter dated Monday from AMVETS national commander Marion Polk to express the Lanham, Maryland-based organization’s dismay with the league’s decision.

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