Home / World News / Macron: Baguettes deserve ‘heritage’ status

Macron: Baguettes deserve ‘heritage’ status

French baguettes could soon join Chinese calligraphy, Neopolitan pizza and Belgian beer on a global list of officially recognised cultural treasures.

President Emmanuel Macron is hoping to lend some serious sway to a campaign by his country’s bakers to have the iconic doughy delicacy secure a place on UNESCO’s “intangible heritage” list.

Not content with honouring sites like the Great Barrier Reef and Victoria Falls, the UN’s cultural organisation also offers protection to “traditions or living expressions” based on their cultural impact and importance.

The French leader has seen an opportunity to have perhaps his country’s most famous export added to list after Naples’ world-renowned brand of pizza was recognised in December.

:: Chomp-Elysee: France’s presidential Bake Off

French President Emmanuel Macron
President Emmanuel Macron says baguettes are ‘envied around the world’

During an interview with Europe 1 radio, President Macron said the French baguette has been “a part of humanity since its beginning” and was “envied around the world”.

“The baguette is part of the daily life of the French, in the morning, at midday and in the evening,” he said.

“It’s not a matter of beliefs – everyone has it.”

The 40-year-old was speaking in support of a bid by the president of the National Confederation of French Bakers, Dominque Anract, who said the “marvellous” baguette must be protected against “the increasing weight of big supermarkets and convenience stores in the retail of bread”.

UNESCO added 42 entries to the Intangible Cultural Heritage list in 2017, including the art of Neopolitan pizza and Kolo – a traditional Serbian folk dance.

More from Emmanuel Macron

France already has 15 entries, including one for food – “the gastronomic meal of the French”, which UNESCO says “draws circles of family and friends closer together and, more generally, strengthens social ties”.

The UK is not yet featured anywhere on UNESCO’s Intangible Cultural Heritage list, but the Tower of London and the Lake District are among the 31 British sites with a place on its World Heritage list.

About brandsauthority

Check Also

Evergrande’s plight threatens global fallout

The financial plight of Chinese property giant Evergrande is threatening to indirectly realise Beijing’s hopes …

Leave a Reply

%d bloggers like this: