A business adviser says Goldfields businesses from all industries need to develop their social media presence in order to keep up with the developing online world of marketing.
Kalgoorlie-Boulder Chamber of Commerce and Industry Business Local adviser Sharni Foulkes held two workshops on Monday teaching Goldfields businesses how to capitalise on traditional and digital forms of marketing.
Sixty-six business owners attended the digital marketing essentials workshop where they learnt about the fundamental basics of social media sites such as Facebook, Twitter, Instagram, Google and TripAdvisor.
“We looked at Google profiling and analytics, and how to get the most out of your search engine optimisation through your website,” Ms Foulkes said.
“Businesses are online but the people living in Kalgoorlie, our residents, can’t find them. They are on the third and fourth pages of Google so they need to be using other avenues to generate that publicity.
“Being in Kalgoorlie, we want our businesses to be online so our shoppers and our consumers here in town locally can use them rather than shopping online through other platforms outside our city.
“If our businesses aren’t connecting with their customers through these channels, their competitors will be.”
Ms Foulkes said the workshop touched on traditional and digital marketing forms and how businesses can take advantage of both to maximise their exposure to customers.
“Everyone seemed to leave having confidence to go in and revamp their social media, knowing how to profile, who their target market or customer group was,” she said.
Ms Foulkes said marketing was a key area many businesses in the region expressed interest in developing.
“We had people that had health backgrounds, through to building companies, the retail sector and even two electrical companies,” she said.
“Across all of the businesses in Kalgoorlie-Boulder, marketing seems to be something that everyone wants help with and everybody wants to improve.
“There are so many good opportunities locally, too, through newspapers, radio and television that aren’t being utilised.”