Perth model Fallon Gregory is a First Nations pioneer.
The 28-year-old Bardi and Kija woman has been leading the charge for better representation of Indigenous Australians, using her Instagram feed as her personal placard.
She’s one of just a few professional First Nations “influencers,” accumulating an almost 22,000-strong audience in just a year and scoring a modelling contract with Bella Management.
“It’s such a powerful movement in time, now we are moving into those (digital) spaces and not as just a diversity box for them to tick,” Gregory told The West Australian.
“To now be in that position where the representation is very new…it’s so uplifting now to be celebrated, to be acknowledged, to be pushed forward as a priority.”
But it’s not all brand endorsements and free events — Gregory says being a First Nations influencer goes beyond the traditional selfie as she is expected to respect “cultural protocols” and also educate on issues like police brutality, Aboriginal deaths in custody and racism.
“We are trying to appease our audience but at the same time we have to remain culturally sensitive,” she said.