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Grey ribbon’s message on road safety driven home

Kalgoorlie-Boulder road users are being called on to stand in solidarity to reduce road deaths ahead of the festive season.

The city’s Roadwise Committee has launched its 2018 Road Ribbon for Road Safety Campaign in the hope of garnering community support in making travelling through regional WA safer for everyone. Goldfields-Esperance road safety adviser Carol-Anne Bradley said the fact 84 people had died in road traffic accidents in regional WA this year was “unacceptable” and encouraged residents to do their part in improving road safety.

“We ask everyone to join us and play their part by complying with all road rules and supporting local road safety initiatives being implemented in our community,” she said.

To increase awareness about the campaign, the Department of Transport office in Kalgoorlie-Boulder will display a Christmas tree adorned with grey ribbons this month.

“By wearing a free road ribbon and spreading the campaign messages to friends, family and colleagues, you are showing your support and helping to keep road safety high on the agenda as we head into the festive season,” Ms Bradley said.

“You are also helping to shift the thinking on road deaths and serious injuries — road ribbon for zero; make road safety the hero.”

Grey road ribbons will also be available from Main Roads in Piesse Street, Boulder, and Lotteries House on Wilson Street.

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