Boston-based ezCater, one of the largest tech companies in the business-catering niche, has tapped Denver to be its second home.
The company, which developed an online ordering system to connect businesses to 60,000 caterers nationwide, has already begun the process of moving into a 15,000-square-foot office in downtown Denver to ramp up a customer service operation. It’s already hired 22 people and expects to be at 100 employees locally by the end of the year at the 999 18th Street location.
“Denver is such a cool city with such a great lifestyle” said cofounder and CEO Stefania Mallett, adding that it picked Denver after polling existing employees and discovering the area’s available talent. “In Denver, we’ve found it easy to hire.”
EzCater, which doesn’t cook a lick of food, spent years honing its technology to connect corporate clients in most cities nationwide with a local catering service. In Denver, that includes restaurants like Dickey’s Barbecue Pit or Colorado chicken joint Yellowbelly, where minimum orders start at $80 and $150, respectively.
According to market researcher Technomic, the off-site business catering market that includes ezCater is estimated at $22 billion in revenues a year, said Melissa J. Wilson, who leads Technomic’s Off-Premise Practice, and ezCater is, “to our knowledge, the largest and only national aggregator of catering orders.”
EzCater, which was founded in 2007, employs about 300 people in Boston and is in a major growth spurt after raising $63 million from investors since 2015.
“We don’t cook food, we’re a tech company — just like Expedia is a tech company but they don’t fly airplanes,” Mallett said. “It’s very likely that we’ll open up a development team in Denver.”