Home / World News / Fast-food giants McDonald’s Australia and Hungry Jack in legal pickle over Big Jack and Big Mac burgers

Fast-food giants McDonald’s Australia and Hungry Jack in legal pickle over Big Jack and Big Mac burgers

The battle of Australia’s fast-food giants has moved from the drive-thru to the court room, with McDonald’s reportedly suing Hungry Jack’s over its signature Big Mac burger.

In a whopper of a lawsuit, The McDonald’s Group reportedly claim Hungry Jack’s “deliberately adopted or imitated” the “distinctive appearance or build” of the Big Mac for its new Big Jack burger.

The legal pickle also mentions the alleged similarity of ingredients, as well as the advertising tagline “two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun”.

The Big Jack burger is promoted online as “Two flame-grilled 100% Aussie beef patties, topped with melted cheese, special sauce, fresh lettuce, pickles and onions on a toasted sesame seed bun.”

The Big Mac.
Camera IconThe Big Mac. Credit: McDonald’s Australia
The Big Jack.
Camera IconThe Big Jack. Credit: Hungry Jack’s

The fast feud comes after the Australian burger chain began advertising the Big Jack in July this year.

In a social media post on July 28, Hungry Jack’s Australia said there was something “special” about the new item, noting “it must be the flame-grilled Aussie beef” with a wink emoji.

A month later, the fast food giant stoked the fire again by saying “There’s nothing like the Big Jack! Firtly it’s flame-grilled. Secondly, it’s flame-grilled”.

The most notable difference between the Big Mac and Big Jack is the emphasis the latter ingredient list makes to the “flame-grilled 100% Aussie” beef patties.

The battle of the buns also references McDonald’s Mega Mac and Hungry Jack’s Mega Jack burgers.

McDonald’s Big Mac.
Camera IconMcDonald’s Big Mac. Credit: Instagram

According to The Guardian, McDonald’s Australia wants Hungry Jack’s trademarks for the Big Jack and Mega Jack — which it says was registered “in bad faith” — revoked.

It is also reportedly seeking damages.

A McDonald’s Australia spokesperson told 7NEWS.com.au the company would not be providing further comment as the matter is before the court.

A Hungry Jack’s spokeswoman told The Guardian: “Hungry Jack’s has not been served any formal documents from the court and, thus, is unable to provide any comment at this stage.”

About brandsauthority

Check Also

JobSeeker goes to women and older people

Older Australians and women have been making up a bigger share of JobSeeker recipients, with …

%d bloggers like this: