Home / World News / Facebook bringing week-long web skills program, Community Boost, to Denver this summer

Facebook bringing week-long web skills program, Community Boost, to Denver this summer

Denver is on a list of 30 U.S. cities where Facebook will hold Community Boost events this summer, free week-long training sessions where entrepreneurs can learn to use tools as simple as Instagram and a mobile phone to boost online buzz around their businesses.

First announced in November, the initial list of first-year destination for the program included Houston, St. Louis and Des Moines, Iowa.  This week, Facebook announced eight others, including Denver.

“We chose the Denver region because it is home to many small businesses and entrepreneurs that are driving economic growth across the region,” Aneesh Raman, a member of Facebook’s global policy team said in an email Tuesday. “At this event we will work with local partners to provide a wide range of
training.”

The time, date and location of the Denver event will be announced soon, Raman said.

“There will be a number of programs and breakout sessions, some driven by what the community identifies as important to them,” he wrote. He said the St. Louis program, taking place this week, includes workshops like “Getting Business Done with Instagram” and “Getting Creative with your Mobile Phone.”

Anne Parker plans to attend the local event and share a bit of her expertise. After she had a baby seven years ago, the Denver-based personal trainer decided she didn’t have time to run a brick-and-mortar training business full-time. She took her workout and nutrition planning services exclusively online. She credits a Facebook page with more than 7,200 followers and strategically timed and targeted ad buys on the website, for helping her business thrive.

I’ll write an article and do strategically placed Facebook ads (around it) specifically for my demographic,” Parker explained of her approach, aimed at reaching moms over 40. “can reach a much larger audience — a global audience — rather that just people in the traditional 7-mile radius around my brick and mortar facility in Denver.”

Black Project Spontaneous and Wild Ales also has relied heavily on Facebook to build its brand and reach new customers. The tiny brewery on South Broadway started as spin-off project of Former Future Brewing.

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