In an effort to boost tourism in the South West, a marketing campaign encouraging people to tick driving The South West Edge off their bucket list is being promoted.
The self-drive touring route stretches from Perth to Esperance and includes rival iconic drives such as Route 66 and the Great Ocean Road.
A suite of inspiring marketing collateral including new-look branding and a website featuring interactive mapping has been launched to support the tourism campaign and assist travellers to plan their journey.
The South West Development Commission is a founding partner and CEO Mellisa Teede said the campaign is expected to assist the local tourism industry to recover from the economic impact of COVID-19.
“We encourage people to Wander out Yonder and explore this wonderful part of the world, helping to support local jobs and businesses in the process,” she said.
To plan your journey visit www.thesouthwestedge.com.au.