Getting visitors to “stay another day,” will be one of the Shire of Coolgardie’s priorities moving forward as they develop a new tourism strategy.
Tourism in Australia’s Golden Outback is booming off the back of the State Government’s road-trip State campaign, and the Mother of the Goldfields is welcoming the extra visitors with open arms.
Tourism Research Australia’s latest figures show an extra 83,000 people visited the region — which includes the Goldfields — in the year to June, staying an extra 421,000 nights and splashing an additional $2 million.
Shire president Mal Cullen said they were working to put together a comprehensive tourism strategy encompassing the museum, heritage buildings, cultural trails and the Golden Quest Discovery Trail.
“We are trying to put it all together, so we can produce a strategic report that we can build on for the future,” he said.
“We’ll be working with Tourism WA and all of those other governing bodies to promote the region.
“Tourism numbers in the past have been increasing incrementally every year, and being right on the highway, we’re a major attraction for east-west visitors.”
“(We’re working to) get people to stay in Coolgardie for an extra day or two and spend a few dollars and help the local economy.”
The wheels are in motion for a $200,000 project to restore Ben Prior Park, which features an array of historical artefacts dating back to the original 1890s gold rush, which Mr Cullen said would hopefully get people to stop for an hour or two.
He said people could then visit the museum across the road, which they planned to expand.
“We’ve got about four collections currently that aren’t out on display,” Mr Cullen said.
“There’s an opportunity now that it’s been fully renovated after the storm, to actually open another two or three rooms, so we can put up more displays and more of our collections.”
Mr Cullen said they were also looking into upgrading the post office precinct, and hoped to “get a cafe or something else”.