New York City is reportedly running out of white roses as celebrities attending Sunday night’s Grammy Awards move to support the Time’s Up movement.
The roses have been adopted as a symbol of the campaign, which highlights the sexual assault and harassment of women and provides legal funding to alleged victims of sexually inappropriate behaviour in the workplace.
Among those who have said they will wear the flowers are the ceremony’s host James Corden and singers Kelly Clarkson, Rita Ora and Cyndi Lauper.
Richard Sonnick, the owner of Flowers By Richard, told AM New York: “We’ve sold about 100 white roses; normally we wouldn’t have.”
Peter’s Flowers NYC had completely sold out of white roses by Friday afternoon after filling orders of nearly 500.
One wholesaler told AM New York he had sold 11,000 white roses in the past week, a massive increase on the usual 5,000-6,000.
Meanwhile, TMZ reported that one shop had received orders for thousands of white roses but the short notice had left them unable to fulfil it.
The protest, the brainchild of music industry executives Karen Rait and Meg Harkins, comes after many Hollywood actresses wore black dresses at the Golden Globe Awards for the same cause.
Rait and Harkins had sent an email around the music industry urging people to wear a white rose to the Grammys, saying they chose the flower “because historically it stands for hope, peace, sympathy and resistance.”
They added: “The world is listening.”
Harkins said hundreds of people had confirmed within hours that they would be part of the campaign.