It’s a bird, it’s a plane – no, it’s a drone capturing the area highlights of your property for potential buyers.
Back in the day, real estate listings only featured a couple of static images and a short caption of a property’s highlights. Nowadays real estate agents are pulling out all the stops to extract the best price for your home.
According to Realmark Coastal Director and Sales Associate Sean Hughes, drone photography shows off a property and its surroundings in detailed context.
“Gaining a sense of locality becomes possible through drone photography,” he said.
“It’s great for non-local residents, but it’s also handy for people who live in the area.
“Locals might be familiar with the area but it helps to re-engage and highlight some of the other amenities nearby that they’re not yet aware of.”
While it was once reserved for vacant blocks or knock-down rebuilds, Mr Hughes said drone photography was beneficial to any property close to great lifestyle aspects.
“Traditionally drone photography was reserved for land value-type properties, particularly blocks, but now we’re seeing it for residential properties,” he said.
“We try to highlight all the attractive lifestyle aspects that you want to be close to.
“Using distance markers, we pinpoint the distance to the amenity or suburb highlight on the actual photo – for example, 500m from the local park.”
Pivotal throughout the pandemic, drone photography gave potential owner-occupiers the chance to learn about the suburb and the property combined, despite lockdowns and restrictions.
“For sight unseen buyers, it’s a great tool to be able to see proximity to things – out-of-area buyers don’t necessarily know the features and benefits of what’s in that suburb,” Mr Hughes said.
“Now that we don’t have as many restrictions and we’re out of lockdown, it’s still helpful for buyers who are in isolation and can’t get out to view a property – they know it’s going to sell the first weekend it’s available and they need to make a decision without looking through it.”
When marketing a property, Realty Lane Director Daniel Gonzalez said it was important to promote the strengths of a home and what the location had to offer.
“Aerial photography enables us to capture this,” he said. “It allows us to visually demonstrate the benefits of the location, especially for buyers that are out of the area or interstate, who may not have a personal insight into the suburb.
“Aerial photography captures the property’s proximity to the beach, the city, local parks, golf courses, popular schools and shopping centres, as well as promoting the size of the land.”
Premium properties that boast large blocks or million-dollar views can also be appreciated in more dimensions using drones that capture the full picture.
“Vacant blocks of land benefit greatly from aerial photography, along with properties that are in close proximity to the coast or the river, or have a lifestyle quality that will assist with the sale of the home,” Mr Gonzalez said.