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Best foot forward | The West Australian

So you have decided to sell your home.

You have your finances in order, an agent, have had photos and videos taken – the whole nine yards – and now your property is listed online.

Now what?

The best thing you can do is make sure the property is well presented, according to The Agency Property Partner Sandy Martin.

“If you can have the house looking neat and the gardens looking great, that helps, and you don’t want to have a cluttered house,” she said. “I always recommend owners go and look at a display home, because it is a really good indication as to how a home should be presented and made ready for market to achieve the highest price for them.”

Nutrien Harcourts Real Estate Agent Ben Lloyd-Smith said effective marketing was critical to getting the best outcome from a sale.

“We say to our sellers that the negotiation starts at the marketing level – it begins the moment someone sees the listing,” he said.

“When it comes to viewings and home opens, it is very much about presenting the property as best as possible. I showed a couple through a lifestyle property on a three-acre block surrounded by rolling hills and nice views. The exterior was really well kept, but the buyers didn’t like the house, not because of how it was presented, it was just a personal taste thing.

“That is something you can’t control and usually means a no-sale but because the exterior was so well presented, they spent a lot more time around the place and it helped them overcome the objection itself.

“If the owners had left the exterior scruffy, it becomes a lot easier for buyers to say no and move on.

“They actually put an offer in at the end. The sellers really did themselves a justice in presenting it as they did, as that offer wouldn’t have been forthcoming otherwise.”

Ms Martin said when it came to home opens, sellers needed to be willing to get the home in tip-top shape and vacate for the duration.

“We generally ask the sellers to leave the house,” she said. “We organise a week before for home opens and usually we try to get it advertised on the internet and in the papers for the Monday.

“So we give the owners a time and make sure it is suitable. We ask them to make sure the home is well presented on the day and all the lights are on – as pretty as we can make it. Then we are only there for half an hour.”

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