Tranquil Haven’s Shelly Rozema has given the term outback beauty a new meaning.
The Kalgoorlie-Boulder beautician and business owner has grown her Porter Street business in the past nine months by taking on new clients in the remote Goldfields towns of Leonora and Laverton.
Answering a much needed call for services in the northern Goldfields, Ms Rozema completes the 800km round trip once a month to pamper, detox and add glamour to ladies and men in the region.
In a tough economic environment and facing much competition in Kalgoorlie-Boulder, Ms Rozema said she was looking for a way to meet new clients when the opportunity arose.
Ms Rozema said to mobilise her business came about when she saw a Facebook post by Leonora hairdresser Nikie Desrosiers, who owns Mamadashery, asking if there was anyone interested in making the journey north.
The women then joined forces and Tranquil Haven will operate from Mamadashery on Tower Street in Leonora today and tomorrow.
On Friday and Saturday Ms Rozena will work from the Desert Inn in Laverton.
Offering services such as remedial massage, waxing, tinting, spray tanning and detoxifying foot baths, Ms Rozema said she was filling a gap in the market.
She said having customers travel great distances to coincide with her scheduled visits showed the value of the work she was doing.
“Mt Margaret is a little mission, a school mission, so I have a few ladies that come in from there,” she said.
“A few prospectors, they obviously don’t live in town so sometimes they come in when they see that I’m in town.”