Baldivis residents are leading a push to put the growing suburb on the map by having it named on road signs.
They say Baldivis is easily missed because existing signs list the name of exit roads rather than suburb – a situation they are fighting to reverse.
Robert Davies, a born and bred Baldivis local, says it is time for change to recognise the suburbs growing stature.
“I’m a passionate Baldivis person my family has been here a long time and we need signage,” he says.
“There’s no specific signage saying Baldivis and Baldivis is quite a large centre, so people are expecting signage when they’re driving either north or south on the freeway.
“On the northern approach to Safety Bay Road there are two signs that say Safety Bay. Those signs quite simply need to say Baldivis.
“When you drive around Melbourne you know exactly where you are because of the signage that indicates the suburb.”
Other Baldivis residents surveyed supported changing the signs to identify the suburb.
“Baldivis is growing and getting bigger every day every week there’s new people moving into the area yeah people can’t find us,” one woman said.
“You could do with signs actually saying Baldivis not Safety Bay,” added another
While Baldivis fights for better recognition, there are those who believe when it comes to signage, less is more.
Professor of sustainability Peter Newman questions whether many people were paying much attention to road signs anymore.
“We need to be very careful about signs advertising places,” he said.
“Main Roads have been very careful to have a standard thing which is how to get around.”
But Mr Davies isn’t convinced.
“We’ve finally grown into a from a district if you like into pretty much a city and the time is right for appropriate signage from the freeway,” he says.