The shoey has entered the Octagon.
Australian heavyweight mixed martial artist Tai Tuivasa had the crowd at the T-Mobile Arena in Las Vegas in chaos after celebrating his victory by doing the iconic shoey.
Tuivasa brutally knocked out Augusto Sakai early in the second round of their heavyweight fight in the UFC 269 prelims, his fourth consecutive win, all by a finish.
The Sydney fighter then continued his tradition of celebrating a win by drinking a beer from a shoe while straddling the octagon cage, much to the delight of the American fans.
Not long after Tuivasa sculled his drinks, the camera panned to a number of fans replicating the act, as the crowd went wild.
“Like I’ve said in past interviews, I feel I am getting better and better at this sport,” Tuivasa said after the fight.
As Tuivasa went to the lockerroom he continued to celebrate, doing another shoey in the walkway after being handed by a fan, before having fans pour beer into his mouth.
The 28-year-old is quickly becoming a cult figure in the UFC for his ability to deliver entertaining fights and entertaining celebrations, with the shoey now part of his status.
Former Collingwood midfielder Dane Swan was just one of a number of people to hit Twitter to celebrate the fighter known as “Bam Bam”.
A shoey has been made famous by Australian F1 star Daniel Ricciardo, who first did the celebratory act in 2016 after celebrating a podium finish at the German Grand Prix by drinking champagne from a shoe.
Since then a number of Australian athletes have done a shoey after an iconic win, including Australian cricketers Marcus Stoinis and Matthew Wade after the recent Twenty20 World Cup victory.