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Australian Red Cross survey: Women and low-income areas the ‘most beneficiant’

Women and low-income earners are among Australia’s most generous in times of crisis, research shows.

An Australian Red Cross study reveals women gave more money and donated more often than men when it came to worthy causes.

Data collected from January 2019 to April 2022 shows 183,940 women donated a total of $91.37 million, while 129,539 men donated $88.96 million.

The data also shows the generosity of people in low-income areas matched wealthy Australians as a percentage of their area’s median income, and they gave more than middle-income areas.

Residents of low-income and high-income areas gave 0.13 per cent of their area’s median incomes, while those in middle-income areas gave less, at 0.11 per cent.

“This has been the case throughout 2020 and 2021,” Australian Red Cross state and territory operations director Poppy Brown said.

“Despite women and people on lower incomes being (disproportionately) affected by the pandemic, the rising cost of living, and slow wage growth, this trend is only growing.”

The Red Cross says throughout the first four months of 2022, women and those in low-income areas have donated an estimated $21 million.

Per capita, the ACT was the most generous with donations amounting to $25.12 per person.

The capital was followed by Tasmania ($15.59 per person), WA ($9.69 per person), NSW ($9.35 per person), South Australia ($8.77 per person), Victoria ($8.46 per person), Queensland ($7.93 per person) and the NT ($7.07 per person).

When it comes to locations, 2873 people in the Queensland city of Toowoomba donated $1.135 million, which is more than any other Australian city.

Ms Brown said the Red Cross was grateful for support from every part of the community.

“Every single dollar from every single donor helps make a real difference, whether it’s children donating their pocket money, people giving $5 or $10 when they can … which is why we’re asking people to make a tax-deductible donation as the financial year ends.”

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