Amazon Prime Day shopping sales used to be about snapping up a bargain on items like electronics, but cost of living pressures have become so huge, many people are now looking for laundry detergent, baby care and food.
According to comparison website Finder, many consumers are planning to stock up on household basics at cheaper prices during the annual shopping event.
Among the key items people are expected to be on the hunt for are cat litter, dishwashing liquid, food and drinks.
Kitchen appliances are also expected to be sought after as more people turn to cooking at home, rather than going out or getting takeaway.
Finder shopping expert Christopher Jager said the Amazon Prime Day sales were too good an opportunity to pass up for cash-strapped Australians.
“Online bargain hunting has changed – with many hoping to restock their pantries instead of their closet or game room,” he said.
“Prices are creeping up everywhere and consumers are having to think outside the box to not blow the budget.”
Grocery stress is at a record high, with 35 per cent of people rating it as a top concern – up from 20 per cent one year ago – according to Finder’s Consumer Sentiment Tracker.
Meanwhile, about one in four people are “extremely stressed” about their current financial situation.
Finder data indicates more than three million Australians will shop the Amazon Prime Day sales.
Mr Jager said it was easy to get carried away and spend money on unnecessary items, so he warned people should stick to a list.
“Before buying anything, check the prices of household items against supermarket websites, so you can tell if you’re truly getting a good deal,” he said.
“Amazon hosts flash sales, also known as lightning deals, when products are available at heavily discounted prices, but only for 30 minutes or less.
“Just as own-brand products are often cheaper at the supermarket, so too are Amazon branded goods on its websites. The best deals are always those made by Amazon.”